When starting a business, some of the most important things you have to consider include your business name, logo, slogan, and product name. They are what would distinguish your business from your competitors and make consumers easily identify your products or services. You usually spend time and resources to develop what is known as your brand name or trademark.
For any business, whether in any small town in Florida or in its large cities like Miami, a popular brand name is one of the most compelling factors that make consumers buy the products or use the company’s services. Protecting this brand name can well determine the survival of any business entity. Hence, it is important—especially for a start-up business—to use the services of a trademark attorney in Miami like those from Lhota & Associates to make sure that nobody else can use the name it has painstakingly created.
An article posted at the USPTO.gov website provides business companies with the necessary information on trademark basics. USPTO stands for the United States Patent and Trademark Office, an agency of the Department of Commerce. It starts with a definition of a trademark or brand name as a service mark that contains any word, name, symbol, device or any combination thereof used to identify or distinguish the goods or services of a seller or provider from other entities, including the source of such goods or services.
However, before you file for a trademark, you must know how it differs from a patent or copyright in order to get the necessary protection. Remember that although they all refer to types of intellectual property, each one protects something different. As cited above, trademarks protect brand names while copyrights protect written or artistic works. Patents protect inventions, processes, devices, designs, and plants.
Most businesses, on the other hand, are concerned about trademarks more than anything else. Although trademark registration is not required by the government, it’s the best way to protect any business from unfair competition, like copycats who can steal what you have originally developed. To ensure success in filing an application for trademark, the USPTO article suggests hiring a lawyer like a trademark attorney in Florida, for instance, to avoid any problems.
Since not all trademark applications are automatically approved or registered, a lawyer who specializes in providing the said service can ensure more success to accomplish your goal. The trademark lawyer can also help you identify the goods and services that you want to mark. They must cover all aspects of your business to make sure that you are fully protected.
A registered trademark doesn’t just guard your business from copycats, but also enables you to expand your operations and profit from them through franchising. Your trademark lawyer can help you achieve your business potentials.